The meaning of CARP is related to the koi carp fish. In ancient China, it was said that if a carp can climb the waterfall of the Yellow River it will turn into a dragon god. This was told in the story, "The waterfall ascent of the carp".
In the upper stream of the Yellow River, there is a waterfall called the Dragon's Gate that many fish attempt to climb but die. Only the carp is said to have successfully ascended the waterfall and transformed into a dragon. The story "Leaping the Dragon's Gate" suggests that carp will bring prosperity to people. Also, in contrast with the dragon's 81 scales, the carp has 36 scales and was called "rokurokunogyo" (36 fishes). Furthermore, carp are said to be the king of fish that can transform at will and are related to the faith of the dragon god. When picked up from the water, carp will not die straight away and even on the chopping board it will stay composed, which tells you it is strong.
Since the time of ancient China, carp have been regarded as the most precious animal. Similarly, in Japan during the boy's festival, there is the custom of flying a carp banner as a sign of good luck.
From the establishment of Fujikin in 1930, the founding president expected large growth mainly due to trade with China and upon learning of the meaning of the carp, he decided to use the carp sign as a trademark which later became the CARP brand.
Below are the meanings of V.
The letter V also resembles the tapered shape of a needle valve.
The two ◎ rings represent the harmony of the earth and the universe.
The two rings also represent production and sales and leaping around the world.
It also resembles a valve seat.